About New Jersey

Discover the New.

New Jersey began its journey in 2017, originally as Trendzone, a ready-made clothing store serving customers across a variety of everyday apparel.

There wasn’t a grand plan to build a sportswear brand when we started. We were simply a clothing business learning our market, understanding our customers and evolving with them.

But along the way, we noticed something.

We Saw What Sports Fans Were Missing

There was a growing community of passionate sports fans looking for jerseys of the teams they loved — not just one or two designs, but different kits, better materials and products they could comfortably wear again and again.

The demand was there.

The choices weren’t.

That opportunity changed the direction of our business.

In 2020, Trendzone became New Jersey, marking our transition from a conventional clothing store into a brand increasingly focused on sports and custom apparel, just two years ahead of the FIFA World Cup 2022.

And that’s where the New Jersey story truly began.

Why “New Jersey”?

The inspiration came from New Jersey in the United States, but there was another reason the name immediately made sense to us.

It was simple.

Memorable.

And most importantly, “Jersey” was already at the heart of what we were building.

A name people could easily remember, with a meaning naturally connected to our products.

Our philosophy followed:

Discover the New.

For us, discovering the new means continuously exploring new trends in the growing world of sports and custom apparel, while finding better ways to bring value to our customers.

It’s also about the newer us — moving beyond conventional everyday clothing and making jerseys a part of how people express themselves, their teams and their passion.

Built Around Quality. Driven by Experience.

As we grew, one principle remained constant:

The customer’s experience comes first.

We focus on creating products that are comfortable, durable and made to retain their look beyond the first few wears.

A part of our range is manufactured and produced by us, while selected products are directly imported from Vietnam, allowing us to offer different options across our sportswear portfolio.

But quality isn’t only about the product.

It’s also about being transparent with the person buying it.

We believe customers deserve to understand the different qualities available in the market and exactly what they’re paying for. Rather than making every decision purely about price, we try to help our customers understand the value behind the product they choose.

From Sports Fans to Businesses

Today, New Jersey operates across both D2C retail and B2B apparel supply.

Our sportswear business primarily serves young sports enthusiasts and fans, with our core categories spanning:

• Football

• Cricket

• NBA

At the same time, B2B has grown to become a major part of our business.

We manufacture and supply customized apparel for businesses ranging from small enterprises to larger corporate clients.

Whether we’re fulfilling a jersey for an individual fan or handling a larger customized order for a business, our objective remains the same:

Deliver the right value, at the right quality, at the right time.

200,000+ Customers and Counting

Since we began keeping records, New Jersey has served more than 200,000 customers across our business, with a recorded repeat customer rate of approximately 39%.

For us, the second number means just as much as the first.

Because getting someone to purchase once is a transaction.

Giving them a reason to come back is trust.

And that trust is something we intend to protect as we grow.

A Journey That Wasn’t Always Easy

Like many businesses, one of our greatest challenges came during the COVID-19 pandemic.

Bengaluru went through an unprecedented period. Work-from-home changed the city, retail activity was heavily affected and businesses faced uncertainty unlike anything we’d experienced before.

But we kept going.

We continued believing in what New Jersey could become, adapted through the difficult period and stayed committed to building the business.

What emerged was a stronger New Jersey with a clearer understanding of our customers and an even bigger ambition for what comes next.

Where We’re Going

Our journey started as a regular ready-made clothing store.

It evolved because we listened to what our customers wanted.

And we’re still evolving today.

Our vision for the coming years is to establish New Jersey as one of Bengaluru’s leading D2C customized apparel companies, while continuing to strengthen our sportswear and B2B businesses.

We want to keep improving:

• The products we manufacture

• The collections we bring to our customers

• The quality and value we offer

• The experience people have when choosing New Jersey

Because we believe a customer’s excitement shouldn’t end when they place an order.

It should grow when they receive it.

New Jersey

For everyone 🇮🇳